Inside Stories with Rachel Arthur

19/03/2024 to 19/03/2024
11:00 am to 12:00 am


Rachel is the UN Environment Programme Advocacy Lead for Sustainable Fashion. In this role, she was also the author of the fantastic 100-page Sustainable Fashion Communication Playbook, part of an effort to change the narrative and align fashion communication with the 1.5 degree climate target and wider sustainability goals. A guide for consumer-facing communicators, the Playbook acknowledges the power of marketing and PR in shaping desire, aspiration and levels of consumption, making it applicable across numerous other sectors.

Join us for a discussion in which Rachel talks about the power of storytelling and the role of communicators in creating a more sustainable future.

This session will be moderated by Cornelia Kunze, i-sekai, Chair of the GWPR International Board.