Co-Founder GWPR

Sue was a board director at Affinity (part of Porter Novelli Countrywide) and Media Square. She has run her own independent PR business specialising in,sport sponsorship, luxury goods, education and telecommunications.

Sue has strong organisational and creative abilities, is a good communicator and excellent strategic thinker. An experienced advisor on communications issues, Sue has handled a wide portfolio of UK and international clients in the drinks industry, the sport and leisure sector, education and telecommunications.

GWPR Annual Index lead

Melissa is Director of Communications for Target in India. In career spanning over three decades, Melissa has had challenging and exciting roles in both the corporate and consultancy sector, She has worked on entry strategies for large multinational organisations, helped launch Indian and multinational brands and worked with organisations through complex and challenging crisis communication assignments.

Melissa is passionate about nurturing communications talent and is actively involved in PR academia and knowledge sharing platforms.

Head of Media

Chief Financial Officer

Addy Frederick is an award-winning communications specialist with extensive in-house corporate affairs and reputation management experience. Having started her career working at trade associations, Addy has worked for some of the UK’s most well-known brands, including Barclays, Bupa and LV=.

Addy is the Group Head of Corporate Affairs for Admiral, the financial services provider which has operations in the UK, Italy, France, Spain and the US. Addy joined the Group in 2021 to design the business’ first ever corporate affairs strategy and build out the function. Prior to joining Admiral, Addy held a senior role at Prudential during which time the business demerged both its European and US businesses.

Chief Risk Officer

Anna is the Managing Director of HERA Communication Strategies, which she founded in 2019 after 14 years of working at leading global PR agencies in London. She specialises in Corporate PR, Thought Leadership Research, Public Affairs and Capital Markets and prides herself on being a trusted partner and advisor to clients across multiple sectors.

A former President of Women in PR, Anna also served on the Board of Trustees for the Haemophilia Society. For the last four consecutive years, she has been featured in the PRWeek Powerbook and was named one of PRovoke’s top 25 Innovators in EMEA.

Chair of the GWPR International Board and responsible for New Group Development

Founder and Chief Advisor of I -sekai, Cornelia is an independent communications advisor to international businesses, acting as sparring partner, challenger and external project leader in the field of strategic communications, brand building and sustainability. She supports and enables in-house teams, whilst helping to develop vision, purpose and a ‘course map’ for global brands and reputation in a fluid environment.

Prior to setting up her own business Cornelia held several senior roles at Edelman including Vice Chair of Global Client Management.

Social Media Support

Bianca is a PR Account Executive for Halpern London. During the past four years she has worked with a range of large FMCG Beauty companies as well as working on some large global mastermind campaigns. In addition she has helped launch various beauty brands into the UK market.

Bianca has been closely involved in the wider PR industry having worked on the social team for the UK’s Hair and Beauty Charity as well as a Content Creator for various brands including Revlon, Eylure and Rimmel London.

Head of Events

Jade is a communications specialist having spent two decades in marketing and public relations. For the past 15 years, she has worked in fast-paced financial service environments, most recently at Direct Line Group, AXA Direct and Swifcover.com, where she has developed and implemented media strategies, managed crisis communications, led on digital initiatives, and supported financial reporting.

Earlier in her career, Jade spent 10 years in broadcast, where she managed marketing strategies and led high-profile campaigns and events, including the Oxford Street Christmas Lights Switch-On, Heart Presents ‘Palace to Palace’ with the Princes’ Trust and ‘Club Classics’ nights at various venues across the UK. She was named by Press Choice as ‘Best PR in the finance industry’ in both 2020 and 2021. Jade is also a mentor as part of the 10,000 Black Interns Programme.