‘Inside Stories’ – Tracy Dickerson Head of External Communications for Zurich Insurance and Founder of North Star PR
2:00 pm to 2:45 pm
THE LIVE ZOOM EVENT WILL LOOK AT WHAT IS REALLY DRIVING INEQUALITY IN THE WORKPLACE – ‘GETTING UNDER THE BONNET OF THE PAY GAP AND HOW WE CAN CATALYSE CHANGE’
GWPR is delighted to welcome Tracy Dickerson Head of External Communications for Zurich Insurance and Founder of North Star PR for their second ‘Inside Stories’ event.
Tracy will be discussing some of the key initiatives that have led to real change in encouraging more women take on senior roles with examples across a range of clients. How some seemingly simple but strategically important employment policies can lead to real and lasting change for removing the gender pay gap.
She will be using the session to demonstrate how we as communications professionals can guide businesses to make the small nudges that make the biggest differences.
Tracy specialises in developing media strategies for energetic young brands, entrepreneurs and challenger brands. As described by one of her long-standing clients “She is an experienced PR professional who is able to blend creative flair with sharp business acumen. She has a great head for strategic planning and a passion to get brilliant campaigns off the ground and out of the door. Tracy can apply her wide-angle lens and rigorous thinking to any sector or business challenge and is highly accomplished in every strand of communications She is an inspirational leader.”