Inside Stories – Betty Kieß

2:00 pm


Betty Kieß, Head of Corporate Communications and Board Member of C&A Europe, one of Europe’s leading fashion retailers with more than 25.000 employees and 1400 stores in 18 countries will be talking to Cornelia Kunze – President GWPR Deutschland and GWPR International Board member.

Betty joined C&A, a family business for more than a 180 years, in April this year, just four months after Giny Boer took over as the new CEO – the very first female CEO. The new leadership team’s remit is to grow the business of C&A while protecting the future of the planet and communities. This task could not be more challenging in a sector that is accused of lacking transparency, an outsized environmental footprint, unsustainable consumption habits and unfair labour practices.

Betty will talk about a transformational journey of brand and business, about their innovator and leadership role in an industry under pressure and about the historical family values which guide the organisation’s behaviour till today. She will share insights about her own role and contribution when it comes to earning trust and engaging stakeholders in a complex global fashion supply chain.