We are delighted to welcome Richard Houghton, The Agency Doctor, as our guest moderator.
The discussion will include:
– Keeping the boat afloat – have you done everything you need in the short term
– New normal – what might the new trading environment may look like
– Winners and losers – who will thrive and survive in a world with social distancing and no vaccine
Richard has more than 30 years experience in the agency business, with senior management roles at Fleishman-Hillard, Shandwick and Ketchum. He has merged, turned round and launched several agencies from scratch. Richard is Past-President, ICCO and Former Chair of the PRCA. Most recently he published Grow, Build, Sell, Live
– a practical guide to growing and building an agency.’