Published 8th Aug 2021
The last 18 months have been a time of massive change, but how has the pandemic impacted women working in PR and Communications around the world?
For working women everywhere, it has been extremely challenging. News reports have highlighted that women are experiencing more job losses than their male counterparts, working longer hours and taking on more childcare responsibilities. When we surveyed the global PR industry in 2020, a staggering 93% of PR women said their working situation had changed as a direct result of the pandemic.
Prior to the pandemic, only one-third of women working in the PR industry had boardroom positions, despite women accounting for two-thirds of the workforce.
So, has the progress of PR women into senior roles slowed as a result?
To establish the facts and help find solutions, we will be publishing the third edition of the GWPR Annual Index – the only in-depth global research of women working in the PR and communications industry.
The questionnaire covers: barriers to leadership, the working environment, the impact of caring responsibilities, mental health and the gender pay gap.
Here’s the link:
We do believe that post-pandemic there is room for optimism. The acceleration of remote and flexible working should allow more women to achieve a better work/life balance and facilitate better management of caring responsibilities.
As an incentive to participate in this research we will be offering FIVE complimentary individual memberships (value £100) to non-GWPR members who complete the survey questionnaire.
The survey closes at the end of August.
The GWPR Annual Index 2021 report will be available this Autumn to download at www.globalwpr.com.
Our thanks to strategic insight agency Opinium for continuing to support GWPR.