Skills and Strategies for Communicators

Published 18th Aug 2026

PR is changing. Are you ready for what’s next?

Join us for an insightful look at the way forward with leading PR advisor and strategist – Stephen Waddington

Tuesday 15th September 2026 14:00-15:00 BST / 15:00-16:00 CEST

As trust, reputation and relationships become more central to corporate value, communicators are being asked to do more than ever before: support growth, manage risk, navigate AI and help organisations make sense of an increasingly complex world.

At the same time, the media landscape is shifting, AI is changing how audiences find information, and many communications teams still face a fundamental challenge: proving how their work creates business value.

So how can communicators demonstrate their impact, build the skills needed for the future and ensure technology strengthens, rather than replaces, human judgement?

Join communications strategist, researcher and industry leader Stephen Waddington as he shares insights from his latest report, The State of Corporate Communications and Public Relations.

Drawing on some of the most significant research and industry developments of 2026, Stephen will explore what they mean for communications professionals and the steps organisations can take to strengthen the strategic role of communications. In this webinar, we will explore:

Why trust and reputation matter more than ever
The growing importance of communications in business
The opportunities and risks of AI
The challenge of proving impact
Building skills for the future
What communications leaders should prioritise next

Whether you are an in-house communications leader, agency professional or aspiring future leader, this session will offer fresh perspectives on the future of the profession and the role communications can play in driving business success.