Published 3rd Oct 2025
Now or Never – shaping the future with Gen Z
A fireside chat with Amanda Edelman
13th October 2025 13:00-14:00 BST / 14:00-15:00 CEST
There’s always a moment to jump – and you know it when it comes. For Amanda Edelman, that meant leaving a start-up career to join the family business: Edelman, the global communications firm founded by her grandfather and now led by her father as CEO. Today, Amanda heads the Chicago office and co-leads Edelman’s Gen Z Lab.
Join us for a virtual fireside chat with Amanda Edelman, moderated by Cornelia Kunze, GWPR executive board member, president of GWPR-Germany, and former Edelman executive for 20 years.
Together, Amanda and Cornelia will explore:
- Career paths and bold choices
- Why Gen Z values matter in a time of disillusionment
- The role of Edelman’s Gen Z Lab in advising brands and businesses
- How Gen Z in the workforce is shaping the future of our industry
Bring your questions – this conversation will be lively, unscripted, and anything but predictable.
