Published 19th May 2026
A New World by 2030
Closing the Readiness Gap in Our Profession
Wednesday 3rd June 2026 13:00 BST / 14:00 CEST
The communications profession is entering a defining decade. As AI, geopolitical shifts, economic pressure, and technological disruption reshape business leadership, communications leaders face a critical question:
Are we truly ready for the demands of 2030?
While many predict that strategic communications will gain unprecedented influence at the executive level, others warn of a growing “readiness gap”
between today’s capabilities and tomorrow’s expectations. Join Global Women in PR for a timely and forward-looking discussion on how our profession must evolve to remain relevant, resilient, and influential in an AI-driven business landscape. Together, our panel will explore:
- What future-ready leadership will require by 2030
- The emerging talent crisis in communications
- How communications leaders can strengthen business acumen and technological fluency for the boardroom
- How AI is reshaping strategic influence, decision-making, and stakeholder trust
- How to redesign roles around uniquely human capabilities such as judgment, ethics, creativity, and emotional intelligence
- Ways to prevent burnout and sustain leadership in an era of constant disruption
Panel Speakers
Gabriele Hässig
Managing Director Communications & Sustainability Germany, Austria & Switzerland, Procter & Gamble
Barby Siegel
Global CEO, Zeno Group
Amy Hayer
Partner, Hanson Search
Moderated by Cornelia Kunze
President of GWPR Germany and member of the GWPR executive board
