Published 22nd Oct 2026

How to Win Business and Secure Career Advancement with leadership expert and author Antoinette Dale Henderson
Tuesday 3rd November 2026 13:00-14:00 GMT / 14:00-15:00 CST
In today’s fast-moving PR and communications landscape, standing out has never been more important — or more challenging. As AI reshapes how we work, communicate and create, the qualities that set us apart are increasingly human: credibility, authenticity, presence, judgement and connection.
You may be brilliant at what you do. But if others do not know who you are, recognise the value you bring or hear your ideas, you may not receive the recognition you deserve. Communicating your value with confidence and conviction matters, whether you are pitching for new business, presenting to senior stakeholders, advising leaders through uncertainty or preparing for your next career move.
In this practical, interactive session, leadership expert and author Antoinette Dale Henderson will explore what it means to pitch with gravitas, drawing on the principles and models from her book, Leading with Gravitas. You will learn how to:
- Cut through the noise and make your voice heard
- Communicate with clarity and impact in high-stakes situations
- Build trust and credibility quickly
- Combine authority with the authenticity and human connection valued in an AI-enabled world
Pitching is not only about winning clients. We pitch whenever we influence a decision, champion an idea, raise our visibility or take the next step in our careers. The people who cut through are those who communicate with clarity, credibility and authenticity.
The session will consider pitching through two lenses: how you represent your organisation in competitive situations, and how you represent yourself – your expertise, ideas, ambitions and potential.