It’s A Question of Trust

Published 22nd Jan 2020

One of our GWPR partners, Edelman, has released their annual Edelman Trust Barometer. This year it reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.

For further information the release and research can be found on these links.