Published 14th May 2020
By Liz Kaplow. Published in O’Dwyers, The Inside News of PR and Marketing Communications on 6th May 2020.
“We’re leading through unique times. In a moment when agencies and brands are experiencing undo challenges, I believe the role of leadership is changing
I founded Kaplow Communications on the premise that every brand has a great story to tell.
I’ve seen, through working with countless brands over the years, that time and time again it’s the leaders behind the brand that bring those stories to life. In doing so, those leaders become an inspiration to their teams and customers.
We’re leading through unique times. In a moment when agencies and brands are experiencing undo challenges, I believe the role of leadership is changing.
I founded Kaplow Communications on the premise that every brand has a great story to tell. I’ve seen, through working with countless brands over the years, that time and time again it’s the leaders behind the brand that bring those stories to life. In doing so, those leaders become an inspiration to their teams and customers.
Overnight, COVID-19 changed everything. As an industry, we had to learn to work in a new way. We are still being tested. These changes will have sustained impact on the way we collaborate, communicate and create.
And yet, during these very uncertain days, agencies and brands look to their leaders for guidance and strength. The best leaders are letting their humanity show. They’re present. They demonstrate optimism, collaboration, resiliency, vulnerability. They understand the power of relationships and the importance of people. My guess is that as we move into the future, these will be the very qualities that will determine ultimate success. Today, we need to rely on the kind of leadership that’s both collaborative and reciprocal. I believe that today presents an opportunity for each of us, whether we’re starting out, rising through the middle or at the pinnacle of our career, to demonstrate human leadership. This notion was reinforced recently by our client Erik Anderson, CEO of the venture fund WestRiver Group, when he said, “The unprecedented issues in the business sector are unearthing a new wave of leadership that is less focused on competition and more on collaboration. This kind of leadership will ultimately lead to stronger business outcomes.”
