Published 8th Jun 2018
We were delighted to join senior women from Romania’s PR industry in Bucharest on 6th June to celebrate the launch of GWPR Romania. One of the group’s key goals is to improve the reputation of the PR industry in Romania; where women make up 80% of the profession and to increase the number of PR women in the boardroom.
Over 70 PR and Communications professionals joined together to celebrate the launch of GWPR Romania at an event hosted by the new group’s founding members. This new community of senior PR women is the latest group to join the growing global networking organisation GWPR.
GWPR Romania announced that its key goal was to improve the reputation of the PR industry in Romania; where women make up 80% of the profession and to increase the number of PR women in the boardroom.
GWPR Romania is being led by Ana-Maria Diceanu (Brain 4 Strategy), Corina Vasile (Raiffeisen Bank) and Cristina Hanganu (Lidl). The founding members are: Lidia Solomon (Honeywell); Dana Oancea (Forum for International Communications), Irina-Ileana Ionescu (Coca-Cola Helenic Company), Ioana Mănoiu (GMP PR), Crenguta Roșu (DC Communications), Cristina Popescu (Danone), Gabriela Lungu (WINGS Creative Leadership Lab), Anca Ungureanu (UniCredit Bank), Irina Roncea (Golin) and Oana Mateescu (Ursus Breweries).
Co-founder Ana-Maria Diceanu announced that a partnership with the prestigious Quadriga University in Berlin had been established, to help support the education of the next generation of PR women.
In addition, Unlock Market Research presented the results of a qualitative survey into the effectiveness of the Romanian PR industry. Highlighted was the importance of the Romanian PR industry in providing real innovation to businesses, despite having only small budgets.
Ana-Maria Diceanu, Co-founder of GWPR Romania commented “From today we are part of a global community. This will benefit PR women here in Romania by giving us access to greater knowledge, resource and an international network”.
“I believe this is a significant opportunity for female PR professionals to educate the market about the value communications brings to a company” added Corina Vasile, Co-founder GWPR Romania.
Also attending the launch were Susan Hardwick and Angela Oakes Co-founders and Joint-Presidents of the umbrella organisation GWPR.
Sue Hardwick commented “We are delighted to welcome GWPR Romania to our growing global network of senior women in the PR industry. Our goal is to help, encourage and inspire women to take leadership roles in the PR and communications profession.”