Published 2nd Nov 2021
GWPR – the global networking organisation for women in senior roles in PR and communications – has developed an exclusive programme for a carefully selected group of 25 mid-career women, which will be a combination of cross-border mentoring, learning and profile building.
The new programme will run throughout 2022 and 25 of the most successful global female leaders in PR and Communications have signed up to be mentors (more information on our Empower page).
Earlier this year GWPR organised a 24hour global speed mentoring initiative involving 300 women on International Women’s Day, which has been the springboard for this programme. Many GWPR national groups already run their own mentoring programmes for PR women in their own countries, but until now there was no opportunity to be mentored cross-border.
The monthly mentoring sessions will be virtual and involve women from 20 countries around the world from New York to Singapore, London to Moscow and Mexico to Mumbai.
Mid-career PR women from all around the world are being invited to apply to be mentees using this form. All mentoring sessions will be run virtually in English and will be cross-border. Once accepted onto the programme by a selection committee the 25 mentees will be carefully matched with an international mentor.
The learning element of the EMPOWER programme will involve regular masterclasses given by industry experts on topics such as leadership skills, managing a business and career planning.
GWPR will also provide opportunities for the mentees to participate in panel discussions, a thought leadership project and international networking.
Regular virtual networking meet-ups for mentees and active social media engagement will help create a sense of community.
GWPR research in 2020 revealed that the global PR industry is two-thirds female, but men still hold 64 per cent of seats in the boardroom. There are only a handful of women CEOs leading global agencies and the vast majority of corporate communications heads are male.
The majority of PR professionals also acknowledge that more needs to be done to ensure there are more women in leadership positions.
Women still experience a lot of bias in the workplace. Functional knowledge is gained through experience, but there is still not much opportunity to acquire the business skills required to lead and run a business.
PR careers are often just a series of job/role changes in response to a current situation rather than a planned process. Female careers are often disrupted due to family responsibilities.
Respondents to the 2020 GWPR Annual Index survey believed the most important initiative for helping break down barriers to the boardroom was to have more senior women as role models.
GWPR Joint-President, Angela Oakes, comments: “Ultimately the new EMPOWER programme will make a real impact on the careers of our 25 mentees and start to address the gender imbalance in the boardroom.
By creating this unique international leadership and mentoring programme GWPR is aiming to inspire and support the next generation of PR women and encourage them to become the leaders of the future.
Our goal is for the programme to build in coming years and create a talent pool of sought-after and empowered global women leaders.”
GWPR has partnered with PRovoke Media, the PR industry’s leading source of news, trends, events, career information & intelligence. This programme partnership will help both GWPR and PRovoke Media in further championing the cause of a more balanced leadership in the area of PR & Communications.
Angela Oakes, Co-founder and Joint President: email@example.com
Cornelia Kunze, Chair, GWPR International Board: firstname.lastname@example.org
Ipshita Sen, President, GWPR India & EMPOWER Programme Lead: email@example.com