International Panel Debate – The Future of our Profession

Tuesday 22^nd June 13.00 hrs GMT

Please joins us for our panel discussion on what the future holds for our profession. With so many aspects of our working practices forced to change over the past 16 months, it is time to reflect on ‘what next’? Our panellists will be offering their own perspectives on the future based on their personal experiences.

All our panellists are leaders in their respective fields and will be discussing changes to agency life and structure, the role of in house communicators – will their status be enhanced following their importance during the pandemic? How will AI affect us and how will it change the structure of how we work?  What do our academics believe will change in our profession based on their detailed research? These are just some of the issues that will be covered.

Our panellists:

Sandrine Cormary – one of Europe’s leading agency heads based in Paris. Sandrine is General Manager at Omnicom Public Relations Group France. She is also a Board member the International Communications Consultancy.

Clarissa Haller – one of the leading figures in transforming the role of in-house communications with over thirty years of corporate communications experience. Most recently, she was Head of Group Communications at Siemens AG in Munich from 2016 to April 2021.

Katie King – a member of the UK Government All-Party task force for the enterprise adoption of AI. She is CEO of AI in Business and has published several books on the use of Artificial Intelligence in marketing. 

Marina Shilina – Prof. Dr. Sc, Moscow, Plekhanov Russian University of Economics. National PR Award Silver Archer – Director of Scientific and Research programmes European Communication Monitor- National Representative in Russia. Marina also has more than 20 years’ experience as a journalist and PR director.

The debate will be chaired by

Francis Ingham -who has a truly global view on the world of PR. He is Director General of the PRCA representing over 35,000 practitioners and CEO of ICCO the global trade body for 41 PR associations operating in 70 countries.

Register here for your place at this important debate.