GWPR launch annual 2017 survey

Global Gender Pay Gap survey to establish the facts around salary differences in the PR industry worldwide.

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GWPR

London, June 2017

Last year GWPR launched the first ever Global Gender Pay Gap survey to establish the facts around salary differences in the PR industry worldwide. In addition the survey researched current PR working practices, to provide clues as to why women are not better represented at the top of a profession around the world where they are the majority.

The 2016 survey used data collected from 12 countries worldwide and revealed that only 16% of boardroom roles were held by women. The global gender pay gap in PR was found to be £12,600, with men earning on average 19% more than women.

GWPR Co-Founder Angela Oakes commented, “This year we are conducting a similar survey, so we can track changes and explore solutions. Our questionnaire will cover the topics of salary, flexible working, childcare and work-life balance.

“It is well known that with a balanced boardroom businesses can increase both the quality of their services and their profitability. The global PR industry must adopt more flexible practices in the workplace to retain female talent and also ensure women are equally rewarded.”

The findings of the survey will be revealed at the ICCO Global Summit in Helsinki in October 2017.